"Where the Bloody Hell Are You?" is the Tourism Australia's new media campaign and the ad has proved controversial. Maybe it has aired on a TV station near you.
In the UK, regulators objected to the use of the word "bloody" and in Canada censors thought "Hell" was a little too strong for prime time (plus they saw the glass of beer as half-empty. They've asked that only full glasses be served to Canadian tourists.)
Filmmaker Daniel Illic thought it was time you got to see the "real" Australia.
See the new ad here:
http://www.downwindmedia.com/
Tourism Australia, a government body, objected to the parody ad, saying that the similar music used was a violation of their copyright. The filmmakers have taken the first parody down, changed the score and now have four new versions ready for download.
