Monday, April 10, 2006

Ego Searches and search engine relevancy

The Thrill & Danger Of Measuring Relevancy Through Ego Searches

This piece also got me thinking about how journalists now use google the way they once used lexis/nexis in stories as some sort of measure of relevancy and popularity. It's really a very lazy kind of journalism but also one that individuals can manipulate to their own advantage. As more and more journalists report from their offices on the phone and on the internet, what's real is only what's online. But anyone that bothers to report firsthand knows there is always a better story to be found on the ground.

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