Nate Silver's piece on the New York Time's website, 'The Economics of Blogging and The Huffington Post' makes the following statement:
"I’ve also done a fair amount of uncompensated or undercompensated writing — there is certainly a time and a place for it, particularly if you’re trying to establish or re-establish your brand."
This conflation of reputation and brand is intriguing. It seems to me that if you follow this line of thinking it suggests that somehow all writing is advertising that exists to reinforce a writer's 'brand'. For me, self promotion has never been the point of writing and I expect many others would bristle at this conceptualization.
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