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Director Michael Gondry 'swedes' (translation: re-makes) his own film trailer.
Gondry's explanation on the etymology of sweding as told Chris Lee of the Los Angeles Times:
"I wanted a name that meant nothing," Paris native Gondry said in Clouseau-esque Franglais about the invention of the verb. "I had in mind, like, the suede shoes -- a fake velvet. A sort of ultra-suede? But I always get the word wrong because I'm French."
Another version of the origins of 'sweding' is propsed by Jennifer Hillner in her Wired profile (12.24.07)Wired of Gondry.
Gondry even invented a verb to describe it. To swede: the act of making a movie from everyday materials and simple technology. The word comes from a scene in the movie where Black explains to customers why the store's remade tapes cost $20 per rental and won't be ready for a week — they're imported from the far-off land of Sweden.
So when we see an authority figure threaten to confiscate our heroes video creations, one can't held but think of copyists of another sort: the Swedes behind the bit torrent tracking site Pirate Bay.
Official-type guy: "I have a warrant to destroy all your tapes. The FBI warning its at the beginning of every video tape."
Jerry (Jack Black): "Well, we erased that."
