Friday, January 25, 2008

Real Fakes from SilkStreet (TM)

Beijing's SilkStreet is known as the place to go for brandname knock-offs. Agenda reports on the making of a brand:

‘Real deal’: Beijing fakes market gets own brand


In a highly ironic move, but at a time when China is increasing its need for brand legitimacy, Beijing’s most notorious location for counterfeit luxury goods - SilkStreet - has just turned itself into a legitimate brand and threatens anyone who tries to counterfeit the intellectual property of the SilkStreet trademark…

The first items to bear the SilkStreet name, displayed on Wednesday, include apparel such as neckties shirts and scarves, as well as a few household items such as tablecloths. They are marked “quality guaranteed” with a label that tells buyers that “the goods are certified by the Silk Street Market. If any quality problems are found, the market will bear the responsibility of compensation.”

“SilkStreet products are sold exclusively in the market. Anyone using the brand outside will be held liable,” the Beijing Evening News quoted Wang Zili, general manager of the market, as saying. — (Via China Daily)

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